The client

DELIVERABLES

  • Creative Direction
  • Promotional Video Production
  • Video Concept & Planning
  • Filming
  • Video Editing
  • Promotional Content
  • Coventry City FC Marketing Asset

Coventry City Football Club is a professional football club with a strong connection to the city and its supporters. The club’s Mahou Lounge provided a dedicated hospitality and social space for supporters, creating an opportunity to showcase the venue and the experience it offered.

Watch the promotional video

PROJECT SCOPE

Working with Coventry City Football Club, we directed and created a promotional video to showcase the Mahou Lounge and bring the space to life. The video was designed to give supporters and potential visitors a feel for the venue, its atmosphere and the experience available on matchdays and at events.

The production involved planning the creative approach, directing the filming and producing the finished promotional video. The content was developed specifically for use as a marketing asset, giving the club a visual way to promote the lounge and highlight what it offered.

 

The work shown here was created during my time as a Director at Parallel Creative and represents projects I was personally involved in before starting LTCA. We’ve included a selection to give an insight into my previous experience, creative involvement and the range of branding, design and marketing projects I’ve worked on over the years. All client names, brands and associated intellectual property remain with their respective owners.

The Results

The finished promotional video provided Coventry City Football Club with a dedicated marketing asset to showcase the Mahou Lounge and communicate the experience to its supporter base. By combining creative direction, filming and video production, the project created engaging content that could be used to promote the venue across the club’s wider marketing and communications activity.

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