This project started differently from a typical website redevelopment. LTCA was initially brought in as a marketing consultancy to take a step back and look at the bigger picture, reviewing how Burnsall Engineering was positioning the business and communicating its services.

We looked at the existing marketing materials, brand positioning, messaging and overall customer journey before moving into the website development itself. This helped establish what the new website needed to communicate and how the business could better showcase its experience, capabilities and range of services.

The previous website was outdated, wasn’t mobile-friendly and didn’t clearly explain what Burnsall Engineering does. It also wasn’t making the most of the company’s extensive experience and more than seven decades of mould toolmaking expertise.
We carried out competitor analysis and developed a new website structure and content plan before producing the full website copy. The content was written to clearly explain the company’s services while making the site more search-friendly for both traditional search engines and emerging AI search platforms.

Photography was also carried out to provide original imagery of the business, team, facilities and engineering work, giving the website a more authentic representation of Burnsall Engineering.

From creative direction and website design through to development, hosting and launch, LTCA managed the project as a complete marketing and digital solution.

Some of this work shown here (Brochure) was created during my time as a Director at Parallel Creative and represents projects I was personally involved in before starting LTCA. We’ve included a selection to give an insight into my previous experience, creative involvement and the range of branding, design and marketing projects I’ve worked on over the years. All client names, brands and associated intellectual property remain with their respective owners.