Homlex, a UK-wide leader in property compliance and facilities management, approached LTCA for a complete brand overhaul. Their existing identity needed modernising, and they also wanted a new name that better reflected the direction and ambitions of the business.
Following a series of online sessions and planning meetings, we were given a clear challenge: deliver the complete project within just 12 weeks.
Creating a new brand from the ground up
The project started with understanding Homlex, its services, customers and ambitions for the future. This helped shape the new brand name, positioning and visual identity.
The new Homlex brand identity was designed to create a more modern, professional and confident presence, while providing a flexible identity that could work consistently across digital, print and physical marketing.
A complete rebrand in 12 weeks
With a tight deadline, careful planning and project management were key. The project included:
- Brand naming
- Brand identity and logo design
- Website design
- Brochure design
- Exhibition marketing assets
- Supporting marketing materials
Each element was developed as part of the wider brand, ensuring that the new identity remained consistent across every customer touchpoint.
Bringing the brand online
The new website was an important part of the project, providing Homlex with a modern digital presence that clearly communicates its property compliance and facilities management services.
The website design was developed around the new brand identity, creating a consistent experience between the company’s online presence and its wider marketing materials.
Keeping a complex project on track
Delivering a complete rebrand, website and marketing package within 12 weeks required close coordination between LTCA and the Homlex team.
We managed the creative process, kept the different stages moving and worked within the agreed budget to make sure the project was delivered on time. The result is a completely refreshed brand that gives Homlex a stronger platform for its continued growth across the UK.
A big thank you to the Homlex team for trusting LTCA with the project.
If you’re considering a brand refresh, complete rebrand, new website or wider marketing project, LTCA can manage everything from brand naming and identity through to web design, print, exhibition graphics and marketing materials.
Find out more about the Homlex project on their website: https://homlex.co.uk/
